Most people who understand how the web works quickly learn the importance of inbound links. These are external links from other websites pointing at their own website.
One of the best ways of becoming well-known and popular in your field is through your inbound links. Inbound links can help your website generate the traffic it needs. They also influence search engines to recognize your website.
Linking is all about generating traffic. Your website is useless without traffic. You will not be able to communicate your ideas or sell your products and services. There are other ways to drive traffic for your website besides getting inbound links from high ranking niche related sites. However, it is likely the most effective way of generating traffic.
How to generate traffic through inbound links?
Foremost, inbound links drive direct traffic. Links from websites that have the same target audience with you can be an important traffic source to your website. A visitor can see your link on another website, clicks it, and is directed to your page. According to some estimations, about 21% of total traffics are derived from links.
One reason that people tend to click these external links is these links to external sources are seen as endorsements. They feel the webmaster is offering them another source they will find helpful or interesting. These visitors are interested in the type of service you offer, so they will click on the link(s) to check your site out.
Curiosity is another reason why people click on links. When someone sees an external link with an intriguing phrase like “win a free iPhone” or “powerful cheap ads,” depending on what they are interested in, they will probably click on the link. Now you know some reasons why people click on links.
3 ideas about links
Here are three things to do about them. Firstly, get as many inbound links on sites your target audience will likely visit. There is a higher chance of getting traffic, the more people see your links.
Secondly, have an intriguing anchor text (words that are linked). Make it short, engaging, and suggest a benefit. People will likely click on it for this reason. Thirdly, place your links on websites or pages that people do look at. You will not get the traffic you need when you place your links on pages that people hardly view.
You may not get many clicks when you put your link on an exchange page containing different services that are similar to yours. Overall, link directories are not that helpful. Visitors rarely view these directories.
Getting good pages to place your links is not an easy task. One approach is to systematically search for the most relevant keywords. These are search phrases mostly used by people when searching for the types of services or products you offer.
Most of the search phrases will likely be from your competitors. However, you may get one or two from secondary sources like reference pages or directories. Traffic is a fairly sure thing when you place your links on some of your alternate sources. Giving this a try is totally worth it. Sometimes, getting listed in resources with a high score for keywords is worth the cost.
Search engine traffic from algorithms
Indeed, inbound links are necessary to attract/impress search engines. The majority of search engines evaluate how vital and relevant your website’s keywords are. This is accomplished by algorithms assessing quality and quantity of your external links.
For example, you may be an agent that services “Kitchener Real Estate” or you have a product like “Full-Color Vinyl Banners” for sale. Then, ranking high in the search for your dominant keyword(s) will be a primary objective. This will generate traffic because your website will likely pop up in search results for your relevant keywords.
Your website will probably rank higher when you have plenty of inbound links related to specific keywords. Thus, you get to receive more traffic from search engines.
Generate traffic and impress search engines with inbound links
Overall, you want to embed inbound links in your articles and you will quickly get the attention of search engines. Most times, properly written articles get featured in different places on the internet. And if you embed your links in it, it’s obvious your inbound links will increase. Webmasters select well-written articles because they need content to improve their website’s value.
Also, articles can generate traffic to your site because people reading them will become interested in your subject matter. As a result, there is a high possibility they will click your links.
So, a beneficial place to get your articles published would be an article resource site that offers categories. For example, if you have a health-related product, it’s better for you to publish it on health-related websites than on generic websites.
You can also decide to go further. Your article may be specifically for something like “keyword density advice”. Then, you will get more reads and more influence on search engines if you publish it on websites that are focused on keyword knowledge in search engines.
There is another thing to take note of when embedding inbound links. This is using anchor text containing your most relevant keywords. Meaning, not only your web address or URL.
Your objective is to have inbound links connect your site to specific search words or phrases. In conclusion, using them as your anchor text is the best way to achieve your goal.