The fact is that you are online right now. Specifically, you are reading this article. That suggests that you may want to learn quite a bit more about the secret to online success. Furthermore, you would like to acquire knowledge on how to sell your products and services online with relative ease and less stress.
When most people start-up any kind of business they always dream big and have high expectations. They also assume the money will come in for online success. Pouring the moment they create their ads, get a website, or spend on adverts and promotion campaigns, etc. You should be able to tell that is not always the case if you have any type of business.
I will not deny the possibility of lots of profit being generated in short periods of time. It has occurred in the past and is likely to repeat itself again. There is a saying, “There’s nothing more powerful than an idea whose time has come!”
In elaborate words, you can own a very lucrative idea. On the other hand, the consumers are not ready for it. Then, you may end up losing your capital. You find out months later that exact same idea of yours has become a huge success for another investor. Simply saying, being available at the right time definitely helps. You can DEFINITELY be at the right place and at the right moment. Listen to and follow your heart i.e to the voice within for online success.
Why people buy what they buy
However, there is the second side of the coin. I’ll discuss owning a superb idea for online success, being at the right place at the right time, but not being able to utilize it well. That is the situation this article is going to discuss. We are going to discuss the reasons people buy what they buy. I am going to breakdown each topic briefly. You can have an in-depth understanding as to how all the various pieces of the puzzle can fit together.
First, I will discuss the importance of the word VALUE. Your efforts will be centered on advertising if you have a commodity to offer. Furthermore, there is an open market and demand for it. Then, you have what we refer to as competition. The exact same commodity you are advertising is being offered by another business.
You have to be skilled in creating an atmosphere where people will patronize you in a situation where that is the case. Otherwise, your potential customers will patronize your competitor. This situation may occur, but not because your competitors commodity is better. It is because not all customers buy on their first visit. Customers need more time to make decisions more often than not.
In some cases, you might have already briefed them on what you have to offer. Later on they notice that the exact same commodity is available on a competitor’s website. They may, in fact, be ready at that particular moment to purchase the product. They may eventually place their order from that competitor of yours for the same commodity. I’m talking about the commodity you took time in the first place to educate them on.
Get people to believe in the value of your product for online success
Internet surfers are more often than not impulse buyers. You have to be ready for online success. When a potential buyer visits your website, she/he will be willing to make the decision at that moment!
Your product may be a video tape that coaches people on how to market their products online. Then, you have to discover ways to increase the “VALUE” of what you are offering. You have to find solutions to questions such as;
Why is your video better than others?
What do you have in your video that you think would prompt a potential customer that says, “I want this!”
What will they gain from placing their order?
From time immemorial, marketing has always been about finding out ways to make people believe in a product’s value. The summary will basically be what I have just said in one word if you have read various marketing articles. “Benefits”. Your product value dramatically increases if you know what your potential customers will gain from your commodity.
This is not the only way to increase the value of your commodity. By the same token, it is the most advisable way to establish good rapport. It generate lots of interest for your commodity. Specifically, you should always start by telling them how your commodity is going to improve their life for online success.
Integrity, honesty and credibility play vital roles and successfully add value to your commodity. Therefore, how does one add integrity for online success? You can talk to me about your experience if you are an expert on a particular thing? Do you walk your talk? Do you reflect what you talk about in your site?
Great content increases credibility
This is what I mean. Your website contains very convincing articles. It also has valuable information that clearly conveys that you are knowledgeable in what you are discussing. That alone adds credibility for online success if a potential customer visits your website. However, for online success, you must be offering a commodity of great value to successfully do that. Where possible, offer a money back guarantee! Where the customer is not satisfied, they should be offered satisfaction.
All you have to do is to come from an angle of honesty and service for online success. You will be able to sell your commodity online. You will have to show credible ways which your product can benefit your customers.
Now, you own something of value for online success. Therefore, you have been able to add credibility. How can you go further to add more substance to your commodity for online success? For example, can you offer positive reviews? It further adds credibility which further increases the value of what you are selling. This is because people say something positive about your commodity.
So why do people buy?
Benefits-Value (What am I going to gain from this)
Honesty-Value (How do I know this is the truth)
Endorsements-Value (Other people’s opinion about this)
Observe that the word “value” was used along with all three examples because value is what people always consider before purchasing anything. Benefits, honesty, integrity as well as endorsements, even when each plays a vital role in itself, they all have one particular thing in common. They “add value” to your commodity. This, I tell you my friend, is the secret to online success.