You can optimize your website quickly when you use these 4 essential SEO steps. SEO stands for search engine optimization, and some individuals feel SEO only involves using tricks on search engines to rank a particular website high in search results.
Other individuals feel SEO is very complicated. As such, understanding it would be difficult or impossible. Just so you know, both perceptions about SEO are wrong. SEO is defined best as the art and science of creating web pages that are friendly both to search engines and users.
To know how to optimize your website quickly, follow these 4 basic steps
1. Focus on text instead of graphics when designing your website
You want your website to be search engine friendly. Meaning, search engines can easily find data on your website and transfer it to their database. Although a photo says more than words, search engines try to classify web pages by text – not images.
Anyhow, web pages with too many images or graphics are not friendly to search engines. As a result, they are not friendly to users as well. You cannot optimize your website quickly when you focus more on images/graphics instead of text.
2. The interior pages should have links that can be found by search engines quickly
The goal is for search engines to find and index your inner pages. It is one of the best ways to optimize your website quickly. Thus, adding text links to interior pages is important.
3. Build your pages with specific keywords or keyphrases in mind to optimize your website quickly
Do you know what human users and robotic search engines have in common? They try to figure out the purpose or function of your website. In particular, getting high rankings for 30 different search terms with just one web page is impossible.
However, you can create separate pages which explain and give importance to different aspects of the activities in your business. You can optimize these sub-pages using different keywords so they can rank well in search results.
4. You want your keywords to appear in a strategic pattern in your webpages once your material is organized
If your website is about Hawaii Vacations, you’ll want these words found in the following areas of your HTML pages:
A. In the URL or file name
If the name of your website is Hawaii Vacations, then you have the upper hand when this term is searched for. Similarly, if ABC Travels is the name of your company, the URL for your page could be abctravels.com/hawaiivacations.html.
The file name or URL is an important indicator to search engines. Therefore, make sure you include key terms either in your file names or main domain name.
B. In the title tag
Your title tag is the text displayed in the blue line at the top of your web browser. Likewise, you will find the title tag in the section of the document. If Hawaii Vacations is your main phrase, then your HTML document should have a title tag that looks something like this: Hawaii Vacations: Hawaii Vacation Information by ABC Travels.
C. Include keyword in the description tag to optimize your website quickly
You will not find a description tag on the web page. Anyhow, search engines usually display it as the text that gives an idea of what your website is all about to the searcher.
Make your description tag compelling. Also, ensure it contains keywords present in your URL and title tag. It should intrigue a searcher to click and see your page.
A description tag for this website might appear as follows:
D. In the headlines
When reading a newspaper, you observe the headlines to discover what is important. This also applies to SEO; search engine robots pick up important features of a page by looking at the headlines of the web page.
What is more, add your main phrase in a headline and put it close to the top of the web page. Make sure you enclose your headline text with special header tags.
If you don’t find h1 tag appealing, you can use a smaller tag, h2 or h3. Besides, you can modify your website style sheet so h1 tag appears in a small front which will better match your body text.
E. In the body text of your page
Make sure the first paragraph of your text contains your main keywords or key phrase. Also, make sure it appears naturally all through the text and at the end of the page.
Normally, the first thing you do when writing is to introduce your subject. Afterwards, you explain what it entails and give a summary at the end. Apply this same procedure in writing your web page to optimize your website quickly.
When you write your web pages using this method, they will have the correct keyword density and distribution automatically.
F. To optimize your website quickly, include keywords in the anchor text on your page
The clickable portions of links found on your web pages are anchor texts. Let’s say you are describing your Hawaii Vacations. As a result, you wish to direct your visitors to an inside page with additional information about this subject.
It’s better you create a link that says click here for more information about Hawaii Vacations than create a link that says click here. Or even better, you will render the click here as normal text, and the link text will be Hawaii Vacations.
You can optimize your website quickly by applying these basic SEO steps listed in this article. Additionally, you will create webpages that are user-friendly. Your pages are easily understood by people who visit your site and easily indexed and classified by search engines.