Do you know the most often used word people type in a search box on the internet these days? If you know what this word is and you use it rightly it can help SKY ROCKET your sales if you own an online business. ‘Free’ makes your online business easy. Let me explain.
The word FREE is used to search on the internet more than any other word. This one word makes your online business easy. People want to get everything for free. No one loves to pay for something that can be offered for free by someone else.
Have you ever searched for anything on the internet? Be it for information, product, service or anything. Sure you have. Permit me to ask….did you just type in the keyword, description or phrase or did you type in free before the phrase?
If you did use the word free in front of your phrase, when the search engine generates the result, I assure you it would pop up a list of searches relating to your phrase or keyword with free in front of them. You will see how ‘free’ makes your online business easy.
The Benefit Of Offering Something For Free
It can have huge returns if you offer a product, service or some information for free, as an online business. This is due to the principle that you’ve got to give before you get. This idea truly makes your online business easy.
As the word is typed into a search engine more than any other, it boosts your search engine rankings. It would pay off well if you have it optimized on your website.
If a customer found you in their search results, the use of the word free will draw their attention more. When you give them something for nothing any time they visit your site is a big attraction. Trust me, it is such a huge attraction that I can’t stress how significant it is. This one word makes your online business easy.
How You Can Make Money By Giving Something For Free
Several things can happen when someone visits your site to claim their free gift.
They have to give their name and email address to you before they can get their free product. In the first place, this is one of the top reasons for giving it to them because this makes your online business easy.
It is very rare that someone will pay money for something on their first visit to a website. They may never visit again if there is no outstanding reason for them to return.
For the fact that you have their email address, you can get in touch with them and remind them to revisit your site. You can present them ‘special offers’ and affiliate sales through your emails.
There needs to be an average of 7 contacts (sales pitches, remind revisits, offers ect…) with such customer before a customer will actually buy something. The reasons for this are quite long and a whole piece of writing, so let’s just stay on the matter at hand.
Your chances of them buying have increased significantly because you are able to have your customer’s important contact.
They learn to ‘trust you’. You become well-known to them and that is what often seals the deal. You gain Trust from your customers/buyers and then they purchase your service or product.
So, following through with this principle makes your online business easy by giving away something for free.
The Worth Of Free Offer
Whatever item you are offering MUST be of good quality, be it a subscription to an ezine, an eBook, report or software.
Customers will not come back to buy anything from your website if their freebie is not of good quality. So even if you are the best in your niche or you offer the best deals, they can’t find out because they won’t return. High quality free items makes your online business easy and is a strong reason for visitors to return.
They will visit your website again and again if they are impressed by their free gift. You must understand that High quality and useful products are vital if you want the ‘freebie offer’ to work for you. A freebie makes your online business easy.
How You Can Drive Traffic To Your Website Using ‘Free’?
Using classified ads to drive in traffic to your website is always fantastic. Center the headline and description on the infamous. Make them see the value of what they get from you for free. This will be a motivator to drive them to your site by clicking the link and makes your online business easy.
There are free Classifieds where you can post. Just type/search “free classifieds” in your desired search engine and choose from the list of displayed results. Often submit your ad…and the traffic will keep coming through.
Other Ways To Drive Traffic Using ‘Free’
Just use it anywhere your ads appear. This makes your online business easy. Always put your offer in your resource box whenever you publish articles, reports or eBooks. Use the offer as your ad copy if you use pay-per-click. Advertising in ezines, whether it’s yours, or an affiliate or bought advertising, again use the free offer in your resource box.
There is one piece of advice that is very important, when deciding on what it is that you will give away.
Stick with the theme and make the free item suitable to you audience whatever niche you function. You will be heading for a problem if your business sells musical instruments and you offer an eBook on ‘how to knit fancy tea cosies’.
The visitors will download the eBook from your website. They will be so pleased if it contains unique and quality information on “how to knit a fancy tea cosies”. There is a high chance they will never visit your website again if you send them an email about something they are not interested in.
Their interest wasn’t musical instruments but tea cosies. It doesn’t matter how many emails you send them. The truth is they won’t visit your site again.
You have to be mindful of what your own niche really wants and provide it to them. This persistence makes your online business easy.
In conclusion, you make more money when you offer more freebies.
It’s a straight forward concept and one of the best traffic drivers.
Get to work now that you have this little golden nugget of valuable information. Plan what you could offer for free, to whom, when and where. Do this now that you understand that free makes your online business easy.